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The following is from an essay on why people love conspiracy theories:
Unfortunately, most people in our culture don't seek enlightenment in their daily reading. They seek either confirmation bias or entertainment, or better yet both together. The last thing they want is a simple explanation for a phenomenon, for example that Gulf vets are getting sick and dying for no other reason than that everybody gets sick and everybody dies and fact is Gulf vets are getting sick and dying at exactly the same rate as matched controls who didn't deploy.
And disasters are also entertaining. So if a presidential council says swine flu could kill as many as 90,000 Americans this year it's page A1 news. When I write that the evidence indicates we'll just have a typical flu season in terms of deaths, that's so BORE-ING. Important? Absolutely! But unless you're among the minority to whom enlightenment is exciting, such a piece may be considered dull, dull, dull.
It makes you a sort of modern-day Cassandra. People don't believe your predictions. And it's not because they're not based on solid science but, to a great extent because they are based on solid science. Solid science just isn't what they're looking for.